Launch Toolkit

Ready-to-use tools to put your Blueprint into action.

A$67 standalone — or A$37 when purchased with any Blueprint (A$30 off, applied automatically at checkout).

The Blueprints show you what to do. The Launch Toolkit helps you make it happen.

Save time. Stay organised. Stay on top of food safety. Build a professional brand, price your products properly, and launch your food business with real confidence.

What You’ll Walk Away With

Set up the right systems from day one, so your business runs on structure, not guesswork.

✅ A faster path from planning to action — three ready-to-use tools, no starting from scratch, save time!

✅ Food Safety Management and Record-Keeping System- manage food safety risks with organised, consistent records that help you prepare for any audits or inspections

✅ Confident pricing from day one — set prices that protect your margin, not erode it

✅ A more professional brand — clear positioning that supports stronger pricing

📚 What's Inside

1. SmartSafe™ Food Safety Management System

A complete food safety management and record-keeping system to help you manage food safety risks in a clear, organised, and consistent way.

It includes a step-by-step guide and 18 editable templates, organised as one system. You can choose and customise the templates that apply to your food business.

SmartSafe™ helps you keep clearer food safety records and address record-keeping expectations under Standard 3.2.2A of the Food Standards Code, where applicable. It also supports staff accountability, improves traceability, and helps you prepare for inspections with more confidence.

Each template includes simple “how to complete” guidance, with examples and reference ranges where needed.

2. Profit Protector™ Pricing Calculator

This calculator helps you avoid guessing your product prices or undercharging before you start selling.

It is an editable spreadsheet designed to help you cost products, set clearer prices, and protect your profit margins. Enter your numbers and use the calculator to guide your pricing decisions.

3. The Food Business Brand Workbook

Create a clear, professional food brand before you launch. This workbook helps you define your offer, ideal customer, brand position, tone of voice, visual style, packaging, and customer experience. It includes practical examples, brand direction options, logo and packaging checks, sales channel planning, a final brand checklist, a brand mistakes list, and a one-page brand snapshot.

Use it to help your food business look more established, support stronger pricing, and present more confidently to customers.

👩‍🍳 Who It’s For

• Anyone who has purchased a Food Business Blueprint

• Home-based, Mobile and Market Stall food business builders preparing to launch

• Anyone who wants stronger pricing, a more professional setup, and a clearer system of records

📘What You Get

• SmartSafe™ Food Safety Management System — step-by-step guide (PDF) and editable template pack (Word)

• Profit Protector™ Pricing Calculator (editable Excel)

• The Food Business Brand Workbook (PDF)

• Instant Download Access

🛡️14-Day Fair Purchase Guarantee

We've put real care into making this toolkit genuinely useful for anyone starting a home-based, mobile or market stall food business in Australia, and we want you to feel clear and confident about your purchase. If there's an issue with your download, or if the product you receive doesn't match the description on this page, simply email us within 14 days of purchase and we'll make it right with a full refund.

________________________________________________

➕ Special Blueprint Add-On Offer

The Launch Toolkit is A$67 on its own. Add it to any Food Business Blueprint and save A$30 automatically at checkout — bringing your toolkit price down to A$37.

⏳ Add-On offer -Introductory add-on price available until 31 August 2026. Standard pricing applies after the offer ends.

Important Information- The Food Code is an independent publication and is not affiliated with any government or regulatory body. This guide is provided for general informational and educational purposes only. While the Australia New Zealand Food Standards Code applies nationally, state, territory, and local council requirements may vary. Before trading, confirm the requirements relevant to your business, location, and product with the appropriate authority.